SEO writing is the process of writing content with the goal of ranking on the first page of search engines like Google. This is achieved by researching relevant keywords and creating optimized content that answers the user’s intent. Google, for example, uses “spiders” that crawl content to see what it’s about. During this crawl, they learn a lot about the web page through the language used on it. SEO writing optimizes the content on the page so that search engines will more easily crawl its content and judge it favorably. When it is judged more favorably, it is given a better placement in the SERP. If the content is created without SEO writing, it may not come across as search engine friendly, and the crawlers may not even figure out what the page is about.